There’s something about red lipstick.
It enters the room before you do. The past version of me would never have dared to wear it. I wanted to blend in, to stay safe.
But something shifted.
Evermugi was born from that shift. It came from a deep desire to stop hiding and to start living more visibly, more creatively.
I realized this journey of creative confidence starts with small, daily acts. For me, it was putting on red lipstick, even when no one else around me was wearing it. In Japan, red isn't an everyday color choice, but I didn’t want to wait for permission. I wanted to wear it because it felt like me.
Lately, I’ve been searching for the perfect red. Not just for the color or the finish, but because it feels like a quiet mantra: Show up. Be here.
When I wear it, it is my way of saying to myself, “I am here, and I am not hiding anymore.”
Red lipstick is a quiet strength. It reminds me to show up creatively, even when it feels scary. To design what feels true to me, not just what's trending. To trust my voice and my vision, even when doubt creeps in.
I am still scared about releasing my things. I still wonder if they are good enough. But confidence has to start somewhere. For me, it starts here. With one design at a time. One small step. One bold red lip.
That is what Evermugi is really about. If you have ever felt like you are living in-between—cultures, languages, expectations, or versions of yourself—I hope this space makes you feel seen.
Thanks for being here.
Mugi